‘How I grew my hobby into a business’

 Mrs. Denrele Titi Adesina is the Managing Director, Dainty Touches, an all-exclusive outfit involved in events management and other related activities. Titi- Adesina, who has a B.Sc and post graduate degree in Geology from the University of Ilorin and professional qualifications, in this interview with Rita Enosegbe, speaks on what informed her different career path other than Geology and more

Why did you decide to go into events management and planning?

My background and upbringing influenced my choice of career. I realised while I was growing up that I had passion for making parties and events within the family happen “as right as possible”. As at then, events management was not well-known. People fixed parties by themselves, without expertise, or professionalism put into it these days. After my NYSC in 2008, I decided to go for formal training in events management, which I had at Zapphaire Events. The CEO was an exemplary role model, teacher, motivator and mentor. After my training which ran for three months, I decided to stay beyond that – 11 months so as to learn more, which paid off eventually.

What else are you into?

After being into events for three years, I decided to take an aspect of events management to specialise, in which is “cocktails.” Running a cocktail company with full bar services, I realise, is a lot of work as well. Giving glory to God, it has been a season of blessings to us at Dainty Touches.

When was your first job?

My first job was my pastor’s wedding on December 1st, 2007. It was quite challenging, but I thank God for its success.

How have you been able to get along all these years?

Getting along over the years has been by God’s faithfulness and grace all the way. Nothing else.

How do you find competition in the market?

There is competition, I agree. But as I said earlier, most of the people competing are not as professional as required. They see it as an avenue to make money – no passion, so, there aren’t serious competitions as time will tell whom the industry requires.

How do you see events management and planning in Nigeria?

Events management and planning is not as easy as people seem to see it. Just that in Nigeria, the industry has not been well structured and standardised. That is why I feel everybody sees it as “what they can do,” and as a result, it is gradually losing some essence and relevance.

It always beats my imagination when vendors quote ridiculous prices for services which they can’t deliver, and also how everybody has either a colleague or neighbour that is an event planner. I feel a strong need for scrutiny.

Culled from http://thenationonlineng.net/new/how-i-grew-my-hobby-into-a-business/