The Power of An Idea: The Tom’s Shoes Story
Over one million Toms shoes have been given to children around the world as a result of
one man’s idea. How did this happen? Blake Mycoskie, founder and ‘Chief Shoe
Giver’ of Toms Shoes Incorporated, was on vacation in Argentina when he saw some
people doing a volunteer work of giving shoes collected from wealthy families
to children who needed shoes. He was touched by what he saw but he felt the
idea was not sustainable because it depended on donations. His entrepreneurial
background led him to start a full profit shoe business where every time he
sells a pair of shoes, a pair can be given away to a child who is in need of
shoes. Through this initiative, so many lives have been touched and so many
families helped.
Blake
told a story of a mother of three boys who was excited that her boys now had a
pair of shoe each. What was touching about the story was the fact that the
three boys had been sharing a single pair of shoes. That meant if the first boy
went to school on Monday, he had to wait till Thursday to go to school again.
So for each of them to have their own shoes must have meant the world to them
and their family. That is how much the power of an idea can affect our world.
When
Blake came up with his idea, he was laughed at. The idea was branded ridiculous
but today the idea has become a smashing success that now enjoys the support of
various mega corporations like Microsoft, AT&T, etc. One lesson to draw
from Blake Mycoskie’s story is that ideas should not just be pondered upon but acted upon. Another lesson is that opposition and discouragement should not
prevent you from pursuing your idea. Also, don’t quickly wave off that idea
that drops in your mind. A single idea
can change millions of lives forever.
Everything
in life started as an idea: the airplane, the telephone, the Internet, the game
of football, the television, the motor car, the submarine, space travel, the
atomic bomb, etc. So before discarding that idea, you may want to reflect on it
thoughtfully and decide if it’s workable or not. Do not underestimate the power of an idea. Changing a life begins
with a single step.